Many small businesses mistakenly believe they need a fully-fledged PR machine to reap the benefits of publicity but little do they know all it takes is a little know-how, an internet connection and a bit of time to get started on a PR plan.
Containing everything a journalist needs to write their story, the media kits is your brand’s hardest-working PR tool. Here’s what you need to know about putting together a killer media kit.
PR experts have a reputation for being a friendly, unflappable bunch but like anyone, they too experience moments of frustration. Here are 10 things every PR pro secretly wishes you knew but are too professional to tell you.
It pays to keep tabs on where the latest developments are headed to help your business stay well-positioned to weather future changes. Here are three trends to know about for 2021 and beyond.
A surge in ecommerce in the year 2020 shows a resilient local Australian market with opportunities for growth, as consistent appetite for US brands remains high among Australian shoppers driven by quality, novelty, and value.
