Tailored workshops and training for PR professionals
With over 13 years of experience in PR, marketing, and corporate communications spanning three countries and various sectors, Carla Horvath is your expert guide to success in the high-pressure world of client and press relations.
Why choose Hutch Media and Management?
Proven expertise. Benefit from Carla's extensive experience and expertise in PR, digital marketing, and content production.
Passionate teaching. Carla's teaching style is rooted in a passion for helping professionals enhance their work, from profitable business ideas to pitching ideas with confidence.
Global connections, local expertise. Benefit from a network of experts, journalists, and PR specialists ready to contribute to your ongoing professional development.
Collaborative problem-solving
Are you looking to empower your PR agency or in-house team with new skills and knowledge?
Agency training workshops
Tailored workshops are designed for your individual needs or bridge gaps within your team.
1-hour workshops / lunch and learn series:
Affiliate marketing for Public Relations
Confidence and assertiveness in pitching to journalists
Pitching to TV producers and visual storytelling
Utilizing AI in Public Relations and ChatGPT PR prompt cheat sheet
Learn how to host efficient and effective stakeholder meetings
Time management and resourcing
Press release writing and refinement
Internal communications for new professionals
Guide to prepare for media interviews or build confidence prior to going live (refresher for clients or yourself)
2-hour workshops:
Working with celebrities and VIPs for brand campaigns
Influencing, persuading, and negotiation skills for partnerships and sponsorships
Effective client management techniques
Assistance with roadblocks in your campaign
3-hour workshops:
Crisis communication planning and delivering bad news
Developing key messages for your clients
Specific assistance with workflow processes to optimise your agency or business
Public Relations brainstorm sessions:
Are you facing roadblocks in getting your pitches across the line? Are you encountering resistance from clients on an idea? Confronting a unique industry challenge? Collaborate closely with Carla during a brainstorm session to identify the areas where you might be encountering obstacles and explore innovative approaches to overcome challenging topics.
In this personalized consultation, we'll work together to find solutions that drive your PR, marketing, or business objectives forward. Don't let hurdles hold you back, discover new pathways to success.
Location Options:
In-person workshops available in Phoenix, Arizona.
Online workshops for your convenience.
Elevate your PR game with Hutch Media & Management. Contact us today to boost your team's skills and achieve PR excellence.
About Us
Specializing in media relations and content marketing, HM&M PR provides effective solutions for a variety of clients from startups, podcasts, artists and small businesses to government agencies and household brands.
No matter what your brief is, our team of expert publicists and copywriters adapt to your needs and evolve with you along the way as an extension of your business.
