The benefits and pitfalls of thought leadership
Is thought leadership worth pursuing? Although many businesses are able to tick along well enough without having to dabble in the business of “thought leadership,” positioning oneself as a thought leader can offer advantages in terms of public visibility and increased trust.
5 ways to future-proof your business in the wake of Facebook’s Meta rebrand
What does Facebook’s rebrand to Meta mean for your business? Though not much has changed with Facebook the platform, Instagram, WhatsApp and Messenger other than its parent company’s name, hints of the social media giant’s bold plans for the future suggests a truly revolutionary transformation is on the way. Here’s what you need to know to prepare your business for all the eventual changes.
